“I adore wearing gems, but not because they are mine. You can’t possess radiance, you can only admire it.” — Elizabeth Taylor

Starting The Vision

This beautiful quote from Elizabeth Taylor perfectly represents my admiration and appreciation for the beauty of jewelry and the craft of jewelry-making. Art and jewelry has been tied with my childhood and have since molded my dream which then became a vision. A vision of putting my passion into my craft and inspiring others to pursue theirs.

Turning The Vision Into Reality

My story of creating Anemone started in 2010, during my years as a goldsmithing student, working with my primitive methods, a hammer and a saw and it only took one person to motivate me to turn my visions into reality. That person was my first client who bought one of my early creations: zebra bracelet. And I made it happen, the Anemone brand was born with the zebra bracelet as inspiration for the brand's logo.

I have always foreseen to inspire women from around the world with my brand. Seven years following its opening, Anemone has then grew into a company that employs talented artisans, selling our designs all over the world.

The Reality's Inspiration

Anemone's main inspiration for its collection comes from nature, diverse cultures and real-world hues. The jewels reflect femininity and strength combined with class and simplicity - each piece aiming to represent every woman's unique lifestyle.

Continuing to Inspire

Thank you for the support and the opportunity to share my story and my craft with you. I truly hope that Anemone's works will continue to spark joy and significance to each and every one of you.

Calanit Segev

Follow my Instagram